As more and more people expect a highly specialised experience from their fitness experience, so they expect their clothes to be high performance too, whether that’s gym t-shirts, leggings or sports bras I am a proud daughter of a crazy dad he was born in July shirt . People are hungry for quality athleisure, and this should be a big consideration if you run a fitness studio or a gym. (Head here for an in-depth read on selling athleisure online; and here to read how personalised gym wear could be a game-changer for your fitness brand.) Below we’ve rounded up some of our favourite examples of fashion gym wear that turns heads. FLEX put their emphasis on optimising the body, rather than the kind of intense, high-octane regimens that other gyms offer. Accordingly, when working with we to design tees and sweaters for their business, they focused on quality materials and a pared back design. The overall effect makes a quiet but firm statement suited to the gym’s ethos. Psycle promote exercise as a form of empowerment, and sell a full range of branded workout gear to accommodate different styles, fitness levels and body types. Tees, sports bras, leggings and tank tops are part of the core offering made with we. They also frequently collaborate with brands like Sweaty Betty and Lulu Lemon on limited edition capsule collections that always sell fast.
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